A photographer friend of mine, Caroline, is in marketing by profession. She had commented on my efforts to drum-up website traffic by labeling the back of my laptop lid with my domain name. She suggested that a stick-on billboard featuring one of my photos along with my domain name would go a lot further to generate attention.

Fast forward a few months. I’m browsing in a Macintosh store, looking at Speck brand snap-on protective laptop coverings. They come in a variety of colors and also in a totally clear model. I looked at the store’s demo 13” Macbook Pro and imagined an 8×12 print’s proportions in respect to the screen lid size. I think it would be a good fit. I tried setting a print onto my laptop. Perfect fit! I went back and bought the case, and began designing 20 or so covers to use in a rotation. I tried to feature different genres of my photography. Here are some examples of the finished product!